Using Intersection Observer to load third-party widgets when they become visible is the best practice because: 1) It prevents unnecessary loading of widgets that may never be seen, 2) Improves initial page load performance by deferring non-critical resources, 3) Provides a good balance between functionality and performance, 4) Can be combined with placeholder content for better user experience. The example shows how to implement this pattern with proper async/defer attributes and cleanup through observer disconnection once the widget is loaded.